Blue Orange Asia App Advertising, Digital Marketing Agency in Bangkok Thailand, Yangon Myanmar, London England United Kingdom and Singapore.
With over 20 years of award winning experience and expertise in new tech and smart tech SAAS app marketing services include Universal App Marketing | App Video Productions | App Creation | App Social Media Marketing | App PR and Live Events | App Google Advertising.
Blue Orange Asia services new app clients in the market sectors of New Brand and Product Innovation, E-Commerce Shopping, E-Commerce Apps, Software and Tech Mobile Apps, Software, IT, Tech, Computer Console Video Games, Mobile Devices, Apps, Online Gaming, Betting, Financial Services, Cryptocurrency, Medical, Healthcare and Wellness, Golf, Sports and Fitness, FMCG Beauty, Skincare, Cosmetics, Hospitality, Hotels, Travel, Tourism, Consumer Electronics, Fashion, Apparel, Automotive, Property Developments.
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TOP DIGITAL MOBILE APP TRENDS FOR 2020
As new technology and software advances at an ever increasing rate in London and Bangkok, so will be the need to stay ahead of the curve by engineering and innovating new apps that are even more personalized and engaging. Here are our top app trend predictions for 2020.
1. Machine Learning (ML) and Artificial Intelligence (AI)
Everyone is aware of the famous mobile application, FaceApp, which rose to fame overnight because of its brilliant use of Artificial Intelligence (AI). It add filters to a user’s photo to show what they would look like when they are older or younger.
2. The Rise of Chatbots
More than 50% of buyers want more do-it-yourself (DIY) custom service tools to expedite making an online purchase. And chatbots are a perfect way to extend that sort of customer relationship management.
3. Wearable App Integration
Wearable technology is progressively growing all around the globe. According to Statista, the number of connected wearable devices reached 453 million in 2017 and is expected to reach 929 million by 2021.
4. IoT-Enabled Mobile Apps
A network of interconnected smart gadgets is known as the Internet of Things. And in 2019, brands like Amazon and Google have fully utilized this technology and strengthen the competition in IoT by introducing the “Echo” line of devices and Google Home Voice Controller respectively.
5. Augmented and Virtual Reality Marketing
Augmented reality ads is one of the major applications that are now used by some marketers. It’s a way to bring static or unreal environments into a more realistic experience, something that would integrate the “offer” with the “reality” of the buyer. Kors is a successful example of augmented reality ads. They created an ad on Facebook asking their users to try and purchase their sunglasses.
6. Mobile Wallets
Given the ubiquity of smartphones and users’ intent towards moving to smartwatches, mobile wallets such as Apple Pay and Google Wallet will definitely drive purchasing through 2020. Thus, the demand for mobile wallet apps will be on the rise throughout the next year.
7. Mobile App Security to Gain Extra Attention
Yes, we know it is nothing new, but with Uber coming out of the metaphorical closet and accepting the hacking scandal, and even Facebook and Google admitting their security lapses, businesses will be looking to invest more in cybersecurity, given it is directly linked to data protection and information privacy laws.
8. Beacons Technology
Beacons technology has been around for some time now, and 2020 will make its presence even stronger. Beacon-based notifications are increasingly helping many businesses and industries to connect with their customers in a highly contextual manner.